The short story is this: we are businesspeople who love to party while staying active. We saw this venture as precisely that – the perfect drink in a can for active people who love waking up early and staying up late.

As businesspeople, we knew that good business lies in great products, and in this case, it's all about flavor and quality. Therefore, we partnered up with our friends who are pioneers in the beverage industry, and voilà, Lowly was born – a low and lovely Hard Seltzer.